Why an auction instead of a REALTOR®?

We hear this question all the time, and it usually comes from a good place: people assume “auction” means distressed, cheap, or last resort. The reality is the opposite.

Double A Auction & Realty is a traditional real estate brokerage. We can list a property the conventional way. But we also offer an auction-based strategy that gives sellers more control, more urgency in the marketplace, and (often) better results—across a wide range of home types and price points.

Here are the tangible, real-world reasons sellers choose an auction—even when they could list traditionally.

1) A defined timeline (no “it’ll sell when it sells”)

Traditional listings can drag on. Price reductions, stale days-on-market, multiple rounds of showing fatigue, and “maybe we’ll close” contracts that fall apart.

With auction, the seller gets a clear, published finish line:

• Marketing launches on a known date

• Open houses are scheduled in advance

• Bidding ends on a specific day and time

• Contract and deposit are handled immediately per the terms

For sellers who value certainty—downsizers, estates, relocations, landlords, busy families—this time-defined structure is a major advantage.

2) Competition is engineered, not hoped for

On a traditional listing, buyers negotiate against the seller behind closed doors. You may get multiple offers, but you may not. And even when you do, it’s often messy: “highest and best,” deadlines, escalation clauses, rumors, and guesswork.

At auction, competition is visible and organized:

• Buyers aren’t guessing what someone else offered

• They’re deciding how badly they want the property

• The market—not a single negotiation—determines the price

• That transparency can be a powerful driver of strong outcomes.

3) Marketing isn’t passive—it’s a deliberate “event”

A typical listing can become “just another new listing” in the feed. Auction marketing is designed like a campaign:

• A concentrated marketing window

• A clear call-to-action (bid date)

• Multiple scheduled previews/open houses

An information package that pushes buyers to do their homework early

Instead of waiting for the “right buyer” to stumble across your property, we build attention and convert it into action.

4) Buyers do their due diligence before bidding

One of the biggest stress points for sellers in a traditional deal is the inspection phase: renegotiations, repair demands, and deal uncertainty after you think you’re “sold.”

• In our auction process, we structure the timeline to encourage buyers to:

• preview the property during the marketing period

• bring inspectors/contractors if they choose

• review disclosures/terms up front

That shifts a lot of uncertainty earlier—when it belongs—and can reduce late-stage surprises.

5) You control the terms (and we keep them consistent)

• A seller-friendly auction isn’t just about the price—it’s also about clarity:

• deposit requirements

• closing timeline

• buyer’s premium structure (our commission model)

• how bidding extends/ends

• expectations on possession and condition

This matters because sellers don’t just want “top dollar.” They want a transaction that actually closes cleanly.

And to be crystal clear: our auction commission model is the buyer’s premium, and it is non-negotiable.

6) “As-is” doesn’t mean “less”—it often means “smarter”

Many sellers think they need to renovate or “fix everything” to list.

Often, that’s wasted money.

• Auction is a strong fit for “as-is” sales because:

• buyers know up front how the sale is structured

• they can inspect before bidding

• the market price reflects condition transparently

• sellers avoid the rabbit hole of endless prep work

You still want the home presented well (clean, accessible, photographed properly), but you’re not signing up for a remodeling project to get sold.

7) It’s still professional real estate brokerage—just with more tools

This is the part people miss: choosing auction doesn’t mean you’re leaving the professional world of licensed real estate representation. It means you’re choosing a brokerage that has more than one way to win.

We’re a brokerage that takes advertising and representations seriously—because sellers and buyers deserve a true picture of what’s being offered and who they’re dealing with.

When is auction the best fit?

Auction can be a great choice for:

• unique or hard-to-price homes (acreage, workshop properties, rural homes, mixed-use potential)

• inherited property / estate situations

• downsizing transitions with a timeline

• “nice homes” where you want urgency and competitive bidding

• properties where you want an as-is outcome without constant renegotiation

sellers who value certainty, structure, and transparency

And yes—auction can absolutely work for “normal” homes too, not just projects or distress.

So… why an auction instead of a traditional REALTOR®? The truth is you can have both.

Because you’re not choosing auction instead of REALTOR®.

You’re choosing Double A Auction & Realty—a traditional brokerage that can sell conventionally or create a competitive, time-defined, transparent auction environment when that strategy better serves the seller - with Andy Austin's decades of experience and membership in National Association of REALTOR®s

If the goal is to sell with clarity, urgency, and control, auction is often the most direct path there.